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Rural Business - Local Food Initiatives

BRITISH FOOD FORTNIGHT

That time of year is nearly upon us once again when we have the opportunity to show off the best of British food and drink. Now in its third year, British Food Fortnight aims to highlight regional and local food and its producers. Taking place between 18th September and 3rd October, this year is all about "putting the 'ooO' back into food" with an emphasis on food education and food as a part of out heritage.

Derbyshire retailers are all invited to take part in this year's British Food Fortnight by stocking the delicious and diverse range of food and drink that our county offers. The event, now in its third year, has proved to have a serious impact on sales. Last year, 97% of retailers taking part increased their sales of regional food and drink by in excess of 16% as a direct result of the event and saw an average increase in sales of £650 per store during the fortnight. For information on how to take part and advice on maximising the commercial benefits from the promotion, including advice on contacting the media see the enclosed guide - Britain's Regional Food & Drink - Advice for Retailers and Caterers.

For further details, visit www.britishfoodfortnight.co.uk or call 020 7840 9292. The website is well worth a visit, providing information on what events are taking place in the fortnight, access to promotional material and so on.

LOCAL FOODS

Useful sources of information on local food producers include the 'Savour of the Flavour of the Peak District' for food and drink in and around the Peak District National Park: visit www.peakdistrictfoods.co.uk. The Farm Retail Association can help you find suppliers of locally produced fruit, vegetables, meats, cheeses and other foods by visiting either www.farmshopping.com or call 0845 230 2150.


Another source of local and regional produce, including organic and unusual items, is Peak District Fine Foods. Established last year by husband and wife team Peter and Ruth Dennett, Peak District Fine Foods buy from producers across the Peak District, Derbyshire Dales and Staffordshire Moorlands and then sell on, delivering straight to your door.
Visit www.peakdistrictfinefoods.co.uk or contact Ruth on 01332 883616 for more information.

EAST MIDLANDS REGIONAL FOOD AND DRINK FAIR 2004

Anticipated to be the largest event ever to be held in the region, this year's East Midlands Regional Food & Drink Fair will be held at Melton Mowbray's Cattle Market on 8th, 9th and 10th October. The following Monday, after the main public event, will be set aside for trade only where exhibitors will meet major buyers for the region and beyond.
The event will include celebrity chef's Anthony Worrell-Thompson and Sophie Grigson, together with hundreds of stands cooking and selling East Midlands produce.

To participate in the festival contact the festival co-ordinators Infodex on 0870 225 3936 or the Melton Mowbray Food Partnership on 01664 569388.

New Guide to Community Food Initiatives

A new guide to Community Food Initiatives in Derbyshire has been compiled by Derbyshire Rural Community Council.
The guide lists all manner of schemes and projects set up to encourage and promote both local and organic food production and healthy eating.

To find out how you can receive a copy, contact Kate Learmouth at katel@derbysrcc.org.uk or call 01629 824797. If you'd like to discuss any aspect of the directory or find out how you can become involved with any of the projects contact Frances Ward on 01629 821929 or at francesw@derbysrcc.org.uk